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Spicy Pickled Mustard Green

辣點酸菜

・・・

Client

金德老爹

漬山

Year

2025

Scope

package design

Product photography

Credits

Art Director | 鄭啟宏

Photography | 周政毅

手工辣椒品牌金德老爹 × 花蓮酸菜品牌漬山 聯名系列

「辣點酸菜」以最精簡的符號,重組了風味的語言。包裝上的綠色橢圓象徵酸菜的葉片,也是一座被封存的山。它代表花蓮的土地、職人的手藝與時間的發酵。那是一種被歲月雕琢過的味道,在光影與幾何的交錯中,靜靜釋放出自然的韻律。紅色的燙金圓點,是辣椒的象徵。它不只是一抹辣,更像是能量的源頭——在靜謐的綠色之中點燃溫度,為整體構圖帶來強烈卻不張揚的張力。這次聯名以古法發酵酸菜為基礎,結合手工辣椒品牌的火辣香氣,在視覺上創造出味覺的層次。
透過簡約的設計語彙,我們重新詮釋「醃製」這件事:它不只是保存食材的方式,更是一種時間的藝術。每一罐酸菜,都記錄著季節、土地與人心的變化。「辣點酸菜」是對傳統的致敬,也是設計的再發酵。我們希望在這個忙碌的世界裡,讓人重新感受到手作的節奏與風味的純粹——如同一座被打包的山,一點辣,喚醒味覺與記憶。

 

KDPAPA, Handcrafted Chili Brand × ZÈSHĀN, Hualien Pickled Mustard Green Brand

Spicy Pickled Mustard Green reconstructs the language of flavor through the simplest of forms. The green oval on the package symbolizes the curve of mustard leaves— and at the same time, a mountain sealed within time. It represents the land of Hualien, the craftsmanship of artisans, and the slow fermentation shaped by patience. It is a taste carved by years, quietly releasing the rhythm of nature through the interplay of light and geometry.

The red gilded circle stands for the essence of chili— not merely a hint of spice, but a source of energy. Amid the tranquil greens, it kindles warmth and brings tension to the composition, bold yet restrained.

This collaboration combines traditional fermentation with the fiery aroma of handcrafted chili, translating taste into layers of visual form. Through a minimal design language, it redefines the meaning of “preservation”: not only as a way of keeping food, but as an art of time itself. Each jar records the shifting of seasons, the soil’s vitality, and the quiet dedication of those who craft it.

Spicy Pickled Mustard Green is both a tribute to tradition and a re-fermentation of design. In a hurried world, it invites people to rediscover the rhythm of the handmade and the purity of taste— like a mountain carefully wrapped, a spark of heat awakening both the senses and memory.

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