旺虎
SISTIGER
・・・
Client
Year
2021
Scope
branding
graphic
typeface
Credits
designer | 鄭啟宏
photography | 周政毅
旺虎致力將台灣的良品出口至世界各地,營業項目從餅乾、泡麵、零食至鮮果等食品類的出口貿易。
商標字標以粗壯、傾斜的字來表現出來表現出虎的形象「強壯」、「敏捷」,輔助圖騰參考台灣廟宇虎的形象,用現代線條繪製出代表這品牌的虎,同時出口至國外時也有台灣意象的元素。
SISTIGER is committed to exporting Taiwan’s high-quality products to rest of the world, the business items range from biscuits, instant noodles, snacks to fresh fruit and other food export trade.
The trademark font uses thick, slanted characters to express the image of the tiger "strong" and "agile", the auxiliary totem refers to the image of the tiger in the temple in Taiwan, and uses modern lines to draw the tiger representing the brand. At the same time, it also present the elements of Taiwanese imagery when it is exported to foreign countries.