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水屋厚茶

SIMPLICITEA

・・・

Client

士福國際貿易有限公司

Year

DEC 2023

Scope

rebranding

graphic

package

naming

Credits

naming | 賴永盛

designer | 鄭啟宏、賴永盛

photography | 周政毅

水屋厚茶是士福國際貿易有限公司旗下品牌,士福以四十年製茶技術將普洱茶以膠囊形式呈現,該技術更榮獲2021年榮獲日本靜岡世界綠茶大賽的「創新獎」,水屋厚茶以該項技術發展出多種風味普洱茶膠囊。

水屋厚茶中文命名中文普洱茶中文普洱製茶過程中的「渥堆」的渥拆解為水屋,普洱為後發酵茶種,取其音厚,同時意味著普洱香氣濃厚且口感溫順,英文命名SIMPLICITEA是以SIMPLICITY及TEA的組合字,其緣由是以簡單的方式喝到一杯好茶。 標誌設計用版畫效果繪製出猴拔茶葉,設計理念為取自「厚」的諧音,同時普洱茶樹生長在森林深處,遠離人煙,普遍高度都是在5米以上更高的有近20米,它在眾多茶樹中是獨樹一幟的存在,採茶過程如同如同在山林中攀爬的猴子。

包裝使用赤牛皮紙印上五種顏色區分口味別,繪製普洱茶樹圖騰為背景,將品牌名使用燙金突顯出來,模造紙貼紙增加包裝層次感,整體風格表現出人文感,及喝茶的歷史。

 

SIMPLICITEA is a brand owned by SHI FU TEA INTERNATIONAL TRADING CO., LTD. , SHI FU presents puerh tea in the form of a capsule with 40 years of tea making technology, this technology has also won the "Frontier Prize" in The World Green Tea Contest in 2021. SIMPLICITEA uses this technology to develop puerh tea Capsules with various flavors. The English brand name SIMPLICITEA is combine SIMPLICITY and TEA, which means using the simple way to drink a good cup of tea. The logo design uses woodblock prints to draw monkey pulling tea leaves, and the design concept is derived from the homonym of the Chinese brand name "Hou". The puerh tree grows in the depths of the forest, far away from human habitation. The general height is more than 5 meters and the height is nearly 20 meters. It is unique among many tea trees. The process of picking tea is like a monkey climbing in the forest.

Red kraft paper is used to print five colors to differentiate the flavors, the puerh tea tree totem is drawn as the background, the brand name is highlighted by hot stamping, and molded paper stickers increase the layering of the packaging. The overall style shows a sense of humanity and the history of tea drinking.

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