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嬉遊祭⾳樂節

See You Festival

・・・

Client

See you Festival

Year

2022

Scope

branding

graphic

typeface

Credits

designer | 鄭啟宏 

illustration | 鄭啟宏 

film design | 連起來音樂有限公司

近年來台灣紛紛有以嘻哈為主體的⾳樂活動,展現音樂的多樣面貌。顛覆過去只有晚上才能派對的形式,『SEE YOU FESTIVAL -嬉遊祭⾳樂節』是台灣⾸場結合遊樂園的⼾外⾳樂祭;以嘻哈藝⼈帶領觀眾的互動式體驗,告別以往演唱會型態,欣賞表演的同時也可使用遊樂園設施。 主視覺概念以嘻哈的反骨精神,將「see you」拆開來看,成了「看你」,因此用了大量眼球呈現”看”,選定2022年生肖老虎作為主角,以此引領台灣首次大型嘻哈活動,整體色調以繽紛色彩搭配黑色噴墨,呈現出強烈街頭感,帶領觀眾進入嘻哈世界。

 

In recent years, there have been music activities in Taiwan with hip-hop as the main body, showing the diverse aspects of music. Overturning the previous form of party only at night, "SEE YOU FESTIVAL" is the first outdoor music festival combined with an amusement park in Taiwan; it is an interactive experience led by hip-hop artists, which bid farewell to the previous concert type, and you can also use the amusement park facilities while enjoying the performance. The main visual concept is based on the rebellious spirit of hip-hop. In order to fit the theme of "see you", a lot of eyeballs are used to present "see". The 2022 Zodiac Tiger is selected as the protagonist to lead Taiwan's first large-scale hip-hop event. The overall tone is colorful with black inkjet, showing a strong sense of the street, leading the audience into the world of hip-hop.

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