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TIEGUANYIN

PORT PLUM WINE

鐵觀音波特梅酒

・・・

Client

世嵵股份有限公司

Year

2025

Scope

package design

Product photography

Credits

Art Director | 鄭啟宏

Photography | 周政毅

結合鐵觀音茶與波特酒桶熟成梅酒,這款創新釀品以多層次風味詮釋東方與西方的交融。入口時,首先感受到波特酒桶帶來的濃郁果香與橡木氣息,隨後梅酒的酸甜與鐵觀音的清雅茶韻交織,最後以淡淡煙燻果乾與木質尾韻收束,呈現細膩且層次豐富的口感體驗。

設計以極簡幾何輪廓,傳遞低調質感與純淨視覺。主色選用柔和的漸層藍灰,象徵茶韻的沉靜,並以梅花紅點綴,呼應果香與東方美學的雅緻氣息。瓶貼採不規則梯形設計,象徵茶、梅、酒的多層次融合,打破傳統方形的單調,增添設計記憶點。瓶蓋以木質材質搭配自然紋理,傳達純淨工藝與自然溫潤,讓開瓶過程更具儀式感。

細膩的金箔線條環繞瓶身,如同日光穿透梅花花瓣,象徵時間沉澱與熟成之美,賦予酒品更多層次的東方典雅意境。外盒延續瓶身的設計語彙,採用霧面紙材搭配細緻觸感,展現東方雅緻與現代簡約並存的質感。整體色彩以漸層藍灰為主,象徵茶韻的深邃沉靜,局部以梅花紅與燙金細節點綴,帶出東方藝術感的精緻氛圍。

 

Blending Tieguanyin tea with plum wine aged in port casks, this innovative creation captures the harmony between East and West through its multi-layered flavor profile. On the palate, it begins with the rich fruitiness and oak character imparted by the port casks, followed by the bright acidity of plum and the refined tea notes of Tieguanyin, finishing with a subtle smokiness and dried fruit undertones for a delicate, complex experience.

The bottle design embraces clean geometric lines, conveying understated sophistication and visual purity. A soft gradient of blue-gray serves as the primary tone, symbolizing the depth of tea, while accents of plum red echo the fruity aroma and the elegance of Eastern aesthetics. The label adopts an irregular trapezoidal form, representing the layered fusion of tea, plum, and wine, breaking away from traditional rectangular formats to create a distinctive design element. The wooden cap, adorned with natural grain, expresses both purity and craftsmanship, enhancing the sense of ceremony in every unsealing.

Delicate gold foil lines wrap gracefully around the bottle, reminiscent of sunlight filtering through plum blossoms—an homage to the beauty of time and the art of aging. The outer box continues the design language of the bottle, featuring a matte texture and fine tactile details that embody the coexistence of Eastern refinement and modern simplicity. Its color palette mirrors the bottle: a gradient of blue-gray to evoke the calm depth of tea, with touches of plum red and gold foil accents to reflect the intricate elegance of Eastern artistry.

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