桃花_雞湯

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Client

Cutaway

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Year

2023

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Scope

Package, Illustration, print

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Credits

Designer | 賴永盛、鄭啟宏

Photography | 周政毅

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桃花_雞湯堅持師傅手工熬製，將花膠、雪蓮子、北杏...等珍貴食材融入湯底，展現職人精神，將熬湯的辛苦轉化為輕盈時尚的享受。成就輕巧加熱即食，風味依舊鮮美的桃花_雞湯。

設計以桃花為主軸，選擇大面積的留白作為基調，象徵純潔與清新，與桃花的優雅和柔美相得益彰。透過幾何圖形的運用，呈現出極簡但富有美感的花朵，每片幾何花瓣都獨具特色，組合在一起，仿佛家人和朋友聚集在一起，共享桃花_雞湯的溫馨美味。

設計中採用了打凸工藝，展現桃花的細節，讓整個禮盒散發出高雅而精緻的氛圍。花蕊的燙金效果進一步突顯設計的層次感。整體設計以極簡，卻帶有印刷工藝的精緻展現出設計感，帶給人們一場時尚視覺與味覺的盛宴。

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Peach Blossom_Chicken Soup adheres to the insistence on handcrafted simmering by the master chef, blending precious ingredients such as fish maw, snow lotus seeds, and northern apricot kernels into the broth. This showcases the spirit of craftsmanship, transforming the hard work of simmering into a light and fashionable enjoyment. It achieves a lightweight, heat-and-eat convenience while maintaining the fresh and delicious flavor of Peach Blossom_Chicken Soup.

The design centers around the theme of peach blossoms, with large areas of white space as the base, symbolizing purity and freshness, which harmonizes with the elegance and softness of the peach blossoms. Through the use of geometric patterns, the design presents simple yet beautiful flowers. Each geometric petal is unique, coming together to evoke a warm scene of family and friends gathering to enjoy the delightful Peach Blossom_Chicken Soup.

The design employs embossing techniques to showcase the details of the peach blossoms, giving the entire gift box an elegant and refined atmosphere. The gold stamping on the flower stamens further highlights the layers and texture of the design. Overall, the design is minimalist yet intricate, using printing techniques to enhance the sense of design, providing people with a stylish feast for the eyes and taste buds.