KDPAPA

金德老爹

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Client

金德老爹

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Year

2025

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Scope

Rebranding 

package design

Product photography

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Credits

Art Director | 鄭啟宏

Photography | 周政毅

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「金德老爹」的商標設計採用現代台式風格，巧妙融合復古與時髦元素，展現傳統韻味的同時，也帶出時尚與創新的氣息。整體視覺風格平衡了經典與潮流，讓品牌形象既具有深厚的文化底蘊，又能吸引現代市場的目光。

設計核心圍繞「老爹」的形象，是家庭中穩重且充滿愛的角色，象徵著親情、傳承與家的味道。在視覺呈現上，商標以線條勾勒出老爹的輪廓，展現出細節的質感，同時賦予角色一種溫暖而值得信賴的氛圍。

整體設計不僅讓人聯想到傳統家族製作的醇厚風味，也帶出現代台式品牌的獨特魅力。 顏色運用方面，商標以紅色與金色為主，紅色象徵熱情、經典與濃郁的風味，與辣椒醬的產品特性相呼應；金色則代表品質、傳承與高級感，增添品牌的價值感與識別度。這兩種色彩的結合，不僅傳遞出品牌的溫暖與故事感，更讓整體視覺充滿台灣傳統市場的氛圍，充滿生命力與親和力。

 

The trademark design of KDPAPA adopts a modern Taiwanese style, seamlessly blending retro and trendy elements. While preserving the charm of tradition, it also introduces a sense of fashion and innovation. The overall visual style strikes a balance between classic and contemporary aesthetics, giving the brand a strong cultural foundation while appealing to the modern market.

At the core of the design is the image of "Lao Die," a steady and loving father figure symbolizing family bonds, heritage, and the comforting flavors of home. Visually, the trademark uses clean lines to outline Lao Die’s silhouette, adding a refined sense of detail while conveying warmth and reliability. The design not only evokes the rich, homemade flavors of traditional family recipes but also highlights the distinct appeal of a modern Taiwanese brand.

In terms of color, the trademark primarily features red and gold. Red symbolizes passion, tradition, and the bold flavors that align with the essence of chili sauce, while gold represents quality, heritage, and a sense of premium craftsmanship, enhancing the brand’s value and recognition. The combination of these two colors not only conveys warmth and a strong brand narrative but also evokes the lively, authentic atmosphere of traditional Taiwanese markets, filled with energy and approachability.