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JTYPE

・・・

Client

皆式製作

Year

2025

Scope

rebranding

Credits

illustration | 鄭啟宏

photography | 李祥泰

皆式製作的商標以極簡幾何構成,展現出空間邏輯與設計秩序的核心精神。標誌主體由方形與筆直線條組構而成,象徵結構的穩定與設計的理性,同時也體現「皆式」作為設計系統的本質——將多元風格轉化為一致的語言。

五條線條以不同粗細建構而成,隱含品牌名稱 JTYPE 的字首「J」,也象徵我們對空間設計的五大思維:從JUST 的恰如其分出發,講求尺度的拿捏與安排;透過 TEXTURE 的質感營造,結合觸感與視覺的層次;以 YARDSTICK 的邏輯思維掌握比例與空間界線;呼應 PATTERN 的構成法則,讓結構與美感並存;並透過 EMPHASIS 的引導手法,精準傳遞場域的重點與節奏。這些設計語彙彼此串連,最終凝練為一個整體視覺系統——皆式製作,以上皆是。

The JTYPE logo is constructed through minimalist geometry, reflecting the logic and order at the heart of spatial design. Composed of squares and precise lines, the symbol represents structural stability and conceptual clarity—an embodiment of JTYPE as a design system that transforms diverse styles into one unified visual language.

The five lines, varying in weight, form the initial “J” of the brand name, while subtly encoding five core principles that guide our approach to space. From the justified precision of JUST, which governs balance and proportion, to the sensory layering of TEXTURE, where tactile and visual qualities meet; from the measured clarity of YARDSTICK, defining spatial boundaries, to the structured harmony of PATTERN, ensuring compositional rhythm; and finally, the focal intent of EMPHASIS, which directs attention with clarity and purpose. These principles are not separate gestures, but a continuous logic that forms the foundation of our design identity—JTYPE. Everything, by design.

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