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海翼 HIWING MARINE

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Client

海翼遊艇俱樂部股份有限公司

Year

2024

Scope

Rebranding , print

Credits

Designer | 鄭啟宏

Photography | 周政毅

海翼遊艇俱樂部專注於提供自駕玩家入門教學與休閒養成服務,以及專業培訓,旨在開啟不凡的航海之旅,讓會員找到獨特的生活方式。

商標設計採用簡潔的線條和幾何形狀,以極簡風格突顯品牌的現代感和專業性。深海藍色作為主要色調,象徵著天空和大海的無垠,這一顏色不僅強調了品牌與自然的緊密聯繫,也傳遞出廣闊與自由的感覺。在設計中,遊艇劃出的一條分割線代表著探索和前行,象徵著會員在大海和天空之間的自由航行,成為連接無限可能的橋樑。

商標不僅僅是視覺符號,更傳遞了海翼遊艇俱樂部的品牌精神。在平靜如同一條平行線的生活中,我們希望能掀起一點海浪,讓平淡如同直線的日常生活,多一點不同和驚喜。海翼遊艇俱樂部致力於讓會員在探索大海的同時,找到心靈的平和與快樂,體驗到生活中更多的精彩與非凡。

HIWING MARINE focuses on providing beginner lessons and leisure development services for self-driving enthusiasts, as well as professional training, aiming to embark on an extraordinary sailing journey and help members discover a unique lifestyle.

The logo design features simple lines and geometric shapes, highlighting the brand's modernity and professionalism with a minimalist style. The primary color, deep sea blue, symbolizes the boundlessness of the sky and the sea. This color not only emphasizes the brand's close connection with nature but also conveys a sense of vastness and freedom. In the design, the yacht draws a dividing line representing exploration and progress, symbolizing the members' free navigation between the sea and the sky, becoming a bridge to infinite possibilities.

The logo is more than just a visual symbol; it conveys the spirit of HIWING MARINE. In a life as calm as a parallel line, we hope to stir up some waves, adding a bit of difference and surprise to the everyday monotony. HIWING MARINE is dedicated to helping members find inner peace and joy while exploring the ocean, experiencing more excitement and extraordinariness in life.

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