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Fugue and Rest

・・・

Client

​LOIRE VINS DOMAINE

Year

2024

Scope

package design

illustration

Credits

illustration | 鄭啟宏

designer | 賴永

photography | 周政毅

Fugue and Rest  奔跑與安歇精選兩款風格鮮明的葡萄酒,Aries以柑橘、溫帶水果與蜂蜜氣息展現細膩層次,口感飽滿,酸度鮮明,猶如綿羊般沉穩純粹。La Garenne 則帶有覆盆莓香氣,微甜且圓潤,如野兔般靈動自由。兩者交織,形成一場動與靜的對話,詮釋快與慢的美妙平衡。

設計以簡約的動物臉部扁平插畫呈現,綠色綿羊象徵寧靜,藍色野兔代表活力。大膽色塊強調動靜對比,極簡線條勾勒純粹輪廓,讓酒標在貨架上一目了然,突顯品牌識別。這不僅是一款葡萄酒,更是一場味覺與設計的平衡美學之旅。

設計極簡卻富有張力,透過動物臉部的扁平化插畫,搭配鮮明的高彩度色塊,傳遞視覺與風味的完美連結。綠色代表靜謐,藍色象徵奔放,兩者相映成趣,形成動與靜的和諧對話。色彩靈感取自羅亞爾河谷的自然景致——翠綠的田野、清澈的天空,營造出純粹而富有生命力的氛圍。這不僅是一組葡萄酒,更是一場關於節奏、平衡與情感的品味旅程,每一口,都在講述奔馳與安歇的詩篇。

 

In the Loire Valley, the “Garden of France,” we present Fugue and Rest, a perfectly paired selection of two distinct wines that harmonize movement and stillness, capturing the beauty of balance.

Aries (Saumur Blanc) blends citrus and temperate fruit aromas with subtle honey notes. Full-bodied with bright acidity, its green-toned label reflects the sheep’s calm elegance—pure, refined, and perfect for quiet moments.

La Garenne (Cabernet d’Anjou) bursts with raspberry aromas, a light sweetness, and balanced acidity. Its blue-toned label embodies the hare’s agility, symbolizing freedom and adventure—ideal for lively gatherings.The label design is minimalist yet striking, featuring flat animal illustrations with high-saturation color blocks that visually echo the wines’ distinctive personalities. Green signifies stillness, while blue represents motion, creating a compelling contrast and harmony. The color palette is inspired by the Loire Valley’s natural beauty—lush fields and clear skies—evoking a sense of purity and vibrancy. More than just a pair of wines, this is a journey through rhythm, balance, and emotion, where every sip tells a poetic tale of movement and rest.

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