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酷麥設計所
COOL MAI
・・・
Year
2021
Scope
branding
graphic
typeface
Credits
designer | 鄭啟宏
photography | 周政毅
酷麥設計所的成立是為了寵物與工作取得平衡點,陪伴十多年的寵物小麥逐漸老去,為了可以同時陪伴牠,選擇了成立家公司,可以帶著牠上班,因此公司名叫「酷麥」。
商標以簡化筆劃的字表達出個性,輔助圖騰以小麥繪製出擬人的圖像,戴上墨鏡展現出酷的一面,快樂的往前邁進,意味著將最喜歡的設計工作與寵物能同時兼顧是很快樂的事。
COOL MAI DESIGN is to achieve a balance between pets and work. The pet Mai has been with me for more than ten years is gradually getting old. I want to accompany Mai every day, so chose to set up a company and take him to work. The trademark expresses personality with simplified strokes, and the auxiliary totem uses wheat to draw anthropomorphic images. Wearing sunglasses shows a cool side, and moves forward happily, which means it is fantastic about doing favourite work and accompany pet.
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