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Little Yellow Bloom

小黃花開

・・・

Client

酷麥設計

Year

2026

Scope

package design

Product photography

Credits

Art Director | 鄭啟宏

Photography | 周政毅

《小黃花開》是一組由五款紅包袋組成的新年祝福設計,回應人們在新一年最真實、也最在意的願望。五款圖像皆源自同一朵小黃花,作為視覺系統的核心元素。


花形在不同作品中被反覆拆解、堆疊與放大,轉化為光芒、串聯、重量與向上的節奏,分別象徵受人喜愛、財運累積、好運延續、身體健康,以及學業與事業的成長。整體畫面以單一主色為基礎,透過層次疊加與留白控制視覺節奏,使祝福不顯喧鬧,而保有穩定與溫度。
圖像結構刻意避免具體物件描繪,讓觀看者能將祝福自然投射到自身經驗之中。

 

這組紅包不追求瞬間的幸運或誇張的吉祥符號,而是透過重複、累積與秩序感,呈現祝福在時間中慢慢發生的狀態。

 

Little Yellow Bloom is a New Year red envelope series composed of five designs, responding to the wishes people care about most as a new year begins.

 

All five visuals originate from the same small yellow flower, which serves as the core element of the visual system.

 

Across the series, the flower form is repeatedly deconstructed, layered, and enlarged—transforming into expressions of radiance, connection, weight, and upward rhythm. Together, these forms symbolize being well-liked, the accumulation of wealth, the continuity of good fortune, physical well-being, and progress in both studies and career.

The overall visual language is built around a single primary color, with careful use of layering and negative space to control visual rhythm. This approach keeps the blessings calm and grounded, while preserving a sense of warmth.
Concrete objects are intentionally avoided, allowing viewers to naturally project these wishes onto their own experiences.

Rather than pursuing instant luck or exaggerated auspicious symbols, this series presents blessings as something that unfolds gradually over time—through repetition, accumulation, and a sense of order.

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