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Betterfly

・・・

Client

With Done Innovation Technology Co., Ltd.

Year

2024

Scope

Branding

Graphic

Typeface

Credits

Art Director | 鄭啟宏

Designer 鄭啟宏

Illustration  鄭啟宏

Photography | 周政毅

Betterfly位於泰國曼谷,專注於推廣大麻的正確使用、知識教學和販售。品牌名"Betterfly"結合了"Better"和"Fly",象徵著自由、愉悅和更美好的飛翔,代表一種生活態度。同時,與蝴蝶單字"Butterfly"相似,彷彿呈現蝴蝶的華麗外表和鮮豔色彩,這也是我們品牌要傳達的重要訊息之一。

品牌以貓作為象徵,強調思緒飛翔的概念。儘管貓和人不能真正飛行,而我們的飛是指思緒飛翔,因此這隻貓呈現出大腦往上飛,眼睛也因此被拉長了,呈現出一種強烈的視覺衝擊感,及特色,同時也給人留下深刻的視覺印象,凸顯了品牌的獨特性。

在Betterfly的領域中,擁有獨特思維的貓享受思緒的飛翔,體驗快樂和放鬆。因此,這隻貓成為品牌IP,以其獨特、詼諧、誇張的動作在牠的宇宙中展現出充滿活力和創意的世界。這個形象僅注入了品牌的獨特魅力,也突顯了Betterfly所代表的自由、放鬆的感覺。

品牌選用了五個高彩度的顏色,這些色彩在Betterfly的世界中展現出鮮豔多彩的一面,與泰國當地對於色彩的喜愛風格相契合。這些明亮的色彩不僅為品牌注入了活力,也使其在視覺上更加突出和吸引人。

 

Betterfly is located in Bangkok, Thailand, focusing on promoting the correct use, education, and sales of cannabis. The brand name "Betterfly," combining "Better" and "Fly," symbolizes freedom, joy, and better flying, representing a lifestyle attitude. At the same time, similar to the word "Butterfly," it evokes the splendid appearance and vibrant colors of a butterfly, which is also one of the important messages our brand wants to convey.

The brand uses a cat as a symbol, emphasizing the concept of flying thoughts. Although cats and humans cannot truly fly, our "flying" refers to the flight of thoughts. Therefore, this cat appears to have its brain flying upward, elongating its eyes, creating a strong visual impact and distinctive features, leaving a profound visual impression and highlighting the uniqueness of the brand.

In the realm of Betterfly, cats with unique thinking enjoy the flight of thoughts and experience happiness and relaxation. Therefore, this cat becomes the brand IP, showcasing a vibrant and creative world with its unique, humorous, and exaggerated movements in its universe. This image not only injects the brand with unique charm but also highlights the feeling of freedom and relaxation that Betterfly represents.

The brand has chosen five high-saturation colors, which showcase a colorful side of Betterfly's world and are in line with the local preference for colors in Thailand. These bright colors not only inject vitality into the brand but also make it visually prominent and appealing.

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