品牌識別以極簡造形為基礎，將果醬的觸感、土地的形象與人的存在整合於單一視覺符號中。下方圓潤曲線取自果醬抹開後的自然形態，傳達手工製作的柔軟質地，同時可被解讀為土地的山形輪廓，象徵產地與穩定基礎。上方圓形作為視覺錨點，與主體構成抽象的人與斗笠形象，以低重心、靜態且平衡的比例，呈現安定與緩慢的節奏。

禮盒設計延續此一視覺語言，外盒以產地座標作為主要識別元素，建立清楚而克制的產地定位；開盒後轉換為以人為尺度的插畫畫面，透過節奏與層次的變化，使包裝成為品牌理念在立體形式中的延伸。

The brand identity is based on a minimal form that integrates the tactile quality of jam, the image of the land, and human presence into a single visual symbol.
The rounded base is derived from the natural curve created when jam is spread, expressing handcrafted softness. At the same time, it can be read as a mountain silhouette, symbolizing origin and a stable foundation.

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The circular element above functions as a visual anchor, combining with the base to form an abstract figure wearing a straw hat. With a low center of gravity and balanced, static proportions, the mark conveys a sense of calm and slowness.

The gift box design extends this visual language. The exterior uses geographic coordinates as the primary identifying element, establishing a clear yet restrained reference to origin. Upon opening, the visual shifts to human-scale illustration. Through changes in rhythm and layering, the packaging becomes a three-dimensional extension of the brand concept.